Honda Appreciates Consumers by means of Film

A brief movie titled ‘Along the Way’ by director Kamila Andini formally premiered at Dreams Cafe Senayan Park, Jakarta on Friday (31/3) yesterday. The film is an appreciation of PT Honda Prospect Motor (HPM) to faithful end users who have produced Honda products and solutions a section of their life journey.

Having the storyline of each day everyday living, the movie ‘Along the Way’ offers a everyday living tale that is timeless. Tales that become a dwelling section of the earlier, existing, and upcoming.

In quick movie structure, ‘Along the Way’ depicts the dynamics of the relationship involving two generations of a loved ones and a vehicle that proceeds to be a portion and connection in their lifestyle tale.

In accordance to PT HPM President Director Takehiro Watanabe, the inspiration for the tale in this movie came from loyal buyers who have applied Honda items for generations, from bikes to vehicles.

“We observed firsthand that there are lots of folks in Indonesia who make Honda a part of their lives, individuals who proceed to maintain vehicles that have been used for a long time and individuals who continue on to loyally select Honda each and every time they purchase a new car or truck,” stated Watanabe on the sidelines of the movie screening. at Desires Cafe, Friday (31/3).

Watanabe claimed that as a result of this film, Honda desired to convey its satisfaction and gratitude to its loyal consumers. Starting off from the 1970s, Honda has extended been a section of the customer journey in Indonesia, proceeds to exist now, and will carry on to be together alongside the way into the upcoming.

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Kamila, the director of ‘Along the Way’ claimed that in the method of generating this movie, he experienced the possibility to remember his recollections with his initial Honda auto. His most loved red vehicle was not for sale.

“At that time it was even now tough for me to get off my auto, but the one who bought it whined and did not want to go residence if I did not convey the vehicle,” Andini said emotionally when she advised her memory of the Honda motor vehicle.

In accordance to him, what is manufactured in this brief movie is extremely attention-grabbing, how to exhibit the product or service in terms of emotional closeness to the user, in this situation the spouse and children. The inventive group for the movie ‘Along the Way’ was quite challenged to be ready to translate Watanabe-san’s eyesight into a universal tale that exhibits the warmth of a household, but also displays the item seamlessly, and packaged it to preserve it interesting.

“We are also really happy with the electrical power that has been developed by a variety of supporting functions, so that we can deliver a short movie that warms the coronary heart. We are pretty very pleased to be concerned in this job, thank you to Honda for the chance,” he explained.

At this premiere, the generation staff who took portion in the generating of this movie have been also current, including director Kamila Andini and the most important gamers, specifically Laras Sardi, Bukie Mansyur, Bernadetta Bonita and Agus Wibowo. Also existing at this function were being Gita Fara as Producer, Aldo Swastia as Co Director, and Mariza Hamid as Co Producer. (S-2)